Big Data Analytics
big_data

Big data process

Big data process

4 Vs of Big Data

Data at Scale

Terabytes to petabytes of data

Data in Many Forms

Structured, unstructured, text, multimedia

Data in Motion

Analysis of streaming data to enable decisions within fractions of a second.

Data Uncertainty

Managing the reliability and predictability of inherently imprecise data types.

Analytics:Creating Value for Company & Customers

MEASURE

MONITOR

ANALYZE

Actionable insights

Descriptive
Analytics

Predictive
Analytics

Prescriptive
Analytics

Hadoop

Open Source Data Storage and Processing

Hadoop

Machine Learning

Types of Machine Learning

Task driven
(Regression / Classification)

Data driven
(Clustering)

Algorithm learns to
react to an
environment

Analytics

Descriptive
analytics

What happened?

Predictive
analytics

What will happen?

Prescriptive
analytics

What should I do about it?

Evolution of Customer Analytics

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